Brand Identity for Rapid Creative

This is a branding design I created for my team’s fictional creative firm as a part of a class project for one of my public relations and advertising courses. The entire course is based around creating a campaign plan book for an actual, pre-determined client. Our first assignment was to come up with a name and brand image for our firm. We chose Rapid Creative because “Rapid” ties in with the city in which we operate (Grand Rapids) and suggests forward motion and advancement, which aligns with our mission of enabling our clients to excel. We went with “Creative” because alternatives such as “Public Relations Firm”, “Advertising Agency”, or “Marketing Agency” were too wordy and limited the perceived capabilities of our group to one function or another. We wanted a more ambiguous name that served as a statement that our abilities expand into all of these fields. As the self-appointed creative director, it was my job to design a logo that reflected our brand image.

For the graphic, I went with some muted blues to reflect water which aligns with “Rapid” in the natural sense. Likewise, the circular shape is meant to portray the churning of a rapid, as well as a wheel-like figure that is in motion. From this visual, we derived our slogan “Always moving forward”.

Business Card Front and Back

Letterhead

Versus Gallery of Fine Art – Logo and Ad Design

These designs were created for a class-wide group project in my Art 101 course. The logo is meant to represent a fictional art gallery and was the starting point of the marketing campaign to promote the gallery. I am in the marketing group and our contribution will serve as just one component to the overall project – the creation of an art gallery. Our class chose “Nature Vs. Technology” as theme of our gallery. The name “Versus” was chosen by the Building Design team.

The “V” featured in these designs is an inverted version of the “V”-shaped archway that will serve as an entrance to the gallery – as conceptualized by the Building Design team. In the primary versions of the logo, the design is meant to illustrate the contrast between nature (the leaf-like “V”) and technology (the modern chrome plate with rivets). The “V” is dividing the back plate into two halves, further reinforcing the idea of two separate art styles under one roof.

I also created sample advertisements for the campaign. These ads are very minimalist and pairs very short copy with bright, bold images. The side-by-side images are meant to reflect the “Nature Vs. Technology” by poising two things that possess the same purpose, and yet are shown in completely contrasting contexts. The copy encourages the audience to consider what they believe to be a better reflection of beauty or art, which is essentially the whole idea behind the gallery itself. These ads are meant to evoke curiosity through simplistic ambiguity.

I presented these logos  and advertisements to my class a week ago and received positive feedback.

Minimal version. Good for use as icon or symbol for easy recognition.

Earthy green color

Bright green color

Bluegreen color

Color swap between “V” and backplate

Monochromatic

Ad Example

Ad Example

Billboard Example

Billboard Example

Advertising Agency Logo Concepts

I am taking an advertising copywriting course this semester and we have just begun working on a new group project. A part of the assignment was to come up with an agency name and logo. Our team came up with Edge Creative. Here are some logo ideas I came up with for our agency. Some of them are a bit rough (which makes sense since I was working on them at 3AM) but some of them turned out okay! The first design is my favorite.