These designs were created for a class-wide group project in my Art 101 course. The logo is meant to represent a fictional art gallery and was the starting point of the marketing campaign to promote the gallery. I am in the marketing group and our contribution will serve as just one component to the overall project – the creation of an art gallery. Our class chose “Nature Vs. Technology” as theme of our gallery. The name “Versus” was chosen by the Building Design team.
The “V” featured in these designs is an inverted version of the “V”-shaped archway that will serve as an entrance to the gallery – as conceptualized by the Building Design team. In the primary versions of the logo, the design is meant to illustrate the contrast between nature (the leaf-like “V”) and technology (the modern chrome plate with rivets). The “V” is dividing the back plate into two halves, further reinforcing the idea of two separate art styles under one roof.
I also created sample advertisements for the campaign. These ads are very minimalist and pairs very short copy with bright, bold images. The side-by-side images are meant to reflect the “Nature Vs. Technology” by poising two things that possess the same purpose, and yet are shown in completely contrasting contexts. The copy encourages the audience to consider what they believe to be a better reflection of beauty or art, which is essentially the whole idea behind the gallery itself. These ads are meant to evoke curiosity through simplistic ambiguity.
I presented these logos and advertisements to my class a week ago and received positive feedback.
sweet somethings 