This is a branding design I created for my team’s fictional creative firm as a part of a class project for one of my public relations and advertising courses. The entire course is based around creating a campaign plan book for an actual, pre-determined client. Our first assignment was to come up with a name and brand image for our firm. We chose Rapid Creative because “Rapid” ties in with the city in which we operate (Grand Rapids) and suggests forward motion and advancement, which aligns with our mission of enabling our clients to excel. We went with “Creative” because alternatives such as “Public Relations Firm”, “Advertising Agency”, or “Marketing Agency” were too wordy and limited the perceived capabilities of our group to one function or another. We wanted a more ambiguous name that served as a statement that our abilities expand into all of these fields. As the self-appointed creative director, it was my job to design a logo that reflected our brand image.
For the graphic, I went with some muted blues to reflect water which aligns with “Rapid” in the natural sense. Likewise, the circular shape is meant to portray the churning of a rapid, as well as a wheel-like figure that is in motion. From this visual, we derived our slogan “Always moving forward”.
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Business Card Front and Back
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Letterhead
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sweet somethings 